Market Planning and Marketing Research

We realize the importance of any business to know their customers and competitors alike. We encourage businesses to have full understanding of their operational environment in order to take advantage of opportunities and embrace acceptable levels of risk taking.

The specific expertise offered in these core areas includes:

Baseline surveys ( Customer satisfaction, employee satisfaction, work environment and corruption prevalence);

• Marketing strategy development;
• Brand strategy development, including brand image and positioning;
• Product strategy development and implementation;
• Pricing strategy development and evaluation;
• Market segmentation strategy development and analysis; ➢ Consumer research – qualitative and quantitative apparatus; and ➢ Industry research and development procedures.